MIMASA, drawn from the Sanskrit word “Mīmāṃsā,” means a reflection deep within ourselves and represents our dedication to fostering self-expression. This reflection sits at the heart of everything we do — guiding us to craft by hand, design with feeling, and create prints and narratives that honour individuality in its purest form.

Mimasa is a brand that reflects the joy you’ve carried all along. It gives you another reason to smile, feel confident & comfortable in your own self. It is about reflecting & appreciating yourself for the small & big achievements in life.

Our Print

At MIMASA, every print begins with a story.
Each print is imagined with intention — shaped by hand, infused with emotion, and designed to feel expressive, personal, and full of character. At its core, Mimasa is about the innocence & freshness that every print showcases.

It is about the unique expression of YOU.

Our Craft

Our craft is rooted in patience, precision, and a deep respect for handmade artistry. From traditional block printing to hand-drawn motifs, we work closely with skilled artisans who bring each design to life through touch, rhythm, and experience. Every impression, every colour, every detail carries the warmth of human hands. This handcrafted soul is what defines MIMASA — creating pieces that are not only beautiful, but meaningful, expressive, and connected to the stories we cherish.

Our Philosophy

At MIMASA, we believe fashion is for all, for all those who love colors, loved them when they were kids & will love them always. Mimasa is not just about a specific hue or a shade, its about a feeling of innocence, freshness and a reflection within ourselves. It is about experiencing something beautiful yet quirky. We design bold, fun, and comfortable apparel that evokes the essence of our culture. We prioritize cautious production; hence, we do not believe in the mass production of our collection. To ensure minimal wastage, we are dedicated to being a made to order brand, aligning with our ideology on being mindful & sustainable with our production,

Founder

Inspired by her hometown Jaipur and guided by a deep love for art, travel, and culture, MIMASA was launched in 2025 by Palak Pareek. What began as a personal connection to her city grew into a desire to tell stories through prints — stories that celebrate warmth, fun, nostalgia, and self-expression. This same spark of creativity pushed her to pursue her dreams and carve a path in the fashion industry, ultimately leading her to create a brand where thoughtful design, handcrafted artistry, and emotional storytelling come together in a meaningful, expressive way.

Moments with Mimasa